Build a Strong Foundation for Your Marketing Career
Do you want to excel in marketing and stand out in today’s competitive world? This course is your gateway to success.
Our Core Concepts of Marketing and Digital Marketing Training combines traditional and modern strategies to give you a complete understanding of impactful marketing practices.
Designed for aspiring marketers, entrepreneurs, and professionals, this course equips you with essential skills to create campaigns that drive real results.
Learn everything from understanding your audience to mastering SEO, SEM, and social media strategies, all while gaining hands-on experience.
Don’t wait—take the first step toward your marketing success. Enroll now and transform your career!
Course Details
- Mode: Live Sessions
- Learning Platform: Zoom | Classroom
- Duration: 1 Month | 20 Hours (20 Sessions of 1 Hour each)
- Certification: DamnArt Certificate of Completion
- Price: Available on Enquiry
- Special Discounts: On Group Bookings
Why Should You Learn the Core Concepts of Marketing?
Strategic Planning
Create marketing plans that align with business goals.
Customer-Centric Approach
Understand your audience and build long-term relationships.
Integrated Campaigns
Blend traditional and digital methods for maximum impact.
Enhanced Decision-Making
Use data and research to refine your strategies.
What You’ll Learn in Our Core Concepts of Marketing and Digital Marketing Training
This course covers the fundamentals of marketing and dives into digital strategies to give you a well-rounded perspective.
| Topic | Learning Objectives |
|---|---|
| Introduction to Marketing | ● Basics of marketing principles and their relevance today.
● Key components of a successful marketing strategy |
| Understanding Consumer Behavior | ● How to analyze customer needs and motivations.
●The importance of creating buyer personas. |
| Branding and Positioning | ●Building a strong brand identity.
●Positioning your brand to stand out in the market. |
| Traditional Marketing Fundamentals | ● Overview of print, TV, and outdoor advertising.
● The role of public relations and events in marketing. |
| Introduction to Digital Marketing | ● The shift from traditional to digital marketing. ● Benefits and scope of digital platforms |
| SEO and SEM Basics | ● Overview of search engine optimization and paid advertising
● How to drive traffic using organic and paid methods |
| Content Marketing Fundamentals | ● The role of storytelling in building trust
● How to create and distribute valuable content |
| Social Media Marketing Essentials | ● Understanding key social platforms and their audiences
●How to engage and convert through social channels. |
| Email and Mobile Marketing Basics | ● Using email and SMS campaigns to reach your audience
● Personalization strategies to improve engagement. |
| Analyzing Marketing Metrics | ● Importance of KPIs in measuring campaign success.
● How to use analytics tools for continuous improvement. |
Note: This isn’t just learning—it’s doing! Each topic in this course is designed to be 10% theory and 90% hands-on practical application, ensuring you gain real-world skills that stick, and same gets reflected in your Experience Certificate
Why Choose Hands-On for Marketing Training?
- Industry-Relevant Curriculum: Gain practical insights into both traditional and digital marketing strategies.
- Expert Mentors: Learn from experienced marketers who bring real-world expertise to the classroom.
- Hands-On Projects: Work on real campaigns to apply theoretical concepts.
- Tailored Guidance: Get personalized feedback to refine your marketing approach.
Who Should Take This Course?
- Aspiring Marketers: Build a solid foundation to start your marketing career.
- Entrepreneurs: Learn how to promote your business effectively across multiple platforms.
- Marketing Professionals: Update your skills with modern marketing techniques.
- Students and Career Changers: Gain the knowledge to transition into the marketing field.
Certificate of Completion and Experience Letter
Upon successfully completing the Core Concepts of Marketing and Digital Marketing Training, you will receive:
- Certificate of Completion: Validate your expertise and demonstrate your readiness for professional roles with a recognized certification from DamnArt Digital Marketing Institute.
- Experience Letter: Showcase your practical experience with an official experience letter from DamnArt, highlighting the hands-on projects and real-world campaigns you’ve worked on during the course.
Together, these documents will enhance your professional credibility, provide proof of your practical skills, and give you a competitive edge in the job market.
What our Students say About Us
Start Your Journey with Digital Marketing Today
Marketing is a dynamic and ever-evolving field. With DamnArt’s training, you’ll gain the skills to excel in traditional and digital spaces, creating strategies that deliver measurable results.
